
Quality is at the
heart of the business. David says "Our meat is not cheap,
but it is the best you can buy. There has to be a
price for quality. We know we offer good value, we are about
quality and value, not
price."
David is a member of
The Guild of Q Butchers, an elite grouping of
quality conscious butchers from all over the UK, and a member of the
National Federation of Meat and Food Traders and is
committed to high standards of food hygiene and customer service. He
is also an associate member of The Guild of Scotch Quality
Meat Suppliers, a member of The Guild of Fine Food
Retailers and is honoured to be a
Liveryman of the Worshipful Company of
Butchers of London.
The quality meat he sells
has been acknowledged in the awarding of several prizes over the
years for his sausages, meat products and burgers. He is noted
locally and nationally for his creation of "The Cushion of
Lamb", a boneless shoulder of lamb trimmed of excess fat
and gristle, then either left plain, or filled with a choice of
stuffing, and then rolled into the shape of a cushion.
QUALITY BASED UPON
SUPPLY
Quality in meat starts at the
farm. Years of experience and a little trial and error, have enabled
David to find the best sources of quality meat from all over
Britain. Qbutcher.com only buys from approved
abattoirs and all beef comes from fully traceable stock. It is not
only tasty, but also, safe.
David is a Scotch
Beef Specialist. He insists on his suppliers only providing
the best even when it costs more. They know he will reject and send
back below standard product and, therefore, make sure he gets the
finest quality.
Among Qbutcher.com
suppliers are some who are part of the "Rare Breeds" initiative and
such specialities as Gloucestershire Old Spot Pork
can be ordered on request.
QUALITY BASED
ON SKILL & CARE
Using the best suppliers
is only the start. The key to quality meat for qbutcher.com lies in
the skill of the butcher. It is here that David, Paul and the team
bring years of experience and knowledge. Every cut of meat is
carefully inspected on delivery. Nothing is sold immediately.
Depending on the maturity on delivery, David decides when the meat
will be ready for sale. Like good wine, good meat
needs time to mature. On average beef is shop matured for 2 to 3
weeks. This gives the meat time to develop full flavour and be
tender and succulent. The next stage is trimming and preparation.
The right balance between fat and lean needs to be chosen for every
cut. Everything you get on a piece of meat from qbutcher.com you can
eat (except the string - but even this is the best
quality).
Qbutcher.com supplies
meat to eat, not throwaway. We do the trimming for
you.
"Supermarkets want to
appear to offer good value and their price per kilo
may sometimes be lower than ours," says David, "but that does not
necessarily mean you are getting good value. It's what you
eat, not what you buy that
counts".